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Sainsbury’s Magazine reveals this spring’s collection  of the best-dressed cupcakes

Sainsbury’s Magazine reveals this spring’s collection of the best-dressed cupcakes

Friday, 27 January 2012

What will your cupcake be wearing this season? At Sainsbury’s Magazine, the new spring cupcake collection is a range of deliciously fruity beauties. In the March issue, in-store from 1 February, readers can take seasonal inspiration from the magazine’s spring collection of the best-dressed cupcakes this year, with four recipes – each based on a favourite fruit pudding.

Home baking continues to be a huge food trend, as cost-conscious consumers switch to making their own cakes to enjoy at home and to give to friends and family as gifts.  Sales of bakery goods in Sainsbury’s stores tend to peak in the run up to Easter and Christmas as home cooks get baking for the celebrations.1

Helena Lang, editor of Sainsbury’s Magazine, says, “Cupcake boutiques are springing up all over the country and our readers love to stay ahead with the latest food trends. This capsule collection of flavours sums up all that’s great about spring.  With Mother’s Day and Easter not far away, this is the perfect time to serve up these beautiful little treats.”