SevenC3 awarded contract to deliver the Institute of Directors’ (IoD) prestigious Director magazine
London – May 4, 2017 – SevenC3, part of Europe’s largest content-marketing agency group C3, has secured the contract to deliver the IoD’s prestigious Director magazine and associated commercial media activities. The agreement covers print and digital content for the Director brand, and multi-platform commercial activity for the IoD.
The IoD is the longest-running organisation for professional leaders, first established in 1903, and supports more than 30,000 members through 48 regional branches across the UK. Its member base consists of some of the most skilled and prominent leaders in the UK, from start-up entrepreneurs to FTSE board members, directors in the public sector and CEOs of multinational organisations.
The deal with SevenC3, which followed a competitive pitch process, will see the IoD outsource the creation of its Director magazine function and associated commercial activities for the first time.
Sean King, CEO, SevenC3, said: “Naturally, we are delighted to be working with the Institute of Directors, the UKs number one member organisation for company directors, who form the backbone of the UK economy. The next few years are going to be interesting and challenging in equal measure, as businesses of all shapes and sizes look to continue to grow in the face of Brexit, globalisation, and digital disruption.
The IoD and its Director content brand are sure to play a pivotal role in the whole process, making for exciting times. As they do, the IoD will need a trusted partner to help manage and maximize all the available opportunities, creatively and commercially. We are delighted to be involved with that.”
Stephen Martin, the recently appointed director general of the IoD, said: “For over 60 years, Director magazine has been informing, entertaining and providing practical advice to business leaders. By showcasing innovators and entrepreneurs, as well as established firms, the magazine provides inspiration for directors across the country. It has also been an invaluable source of insight over the past few turbulent years, keeping IoD members up to date with developments in the Brexit story that will dominate the business news for a long time to come.
The move to SevenC3 will expand the magazine’s reach to a wider business community, while ensuring it continues to be the high-quality publication that our members value. This is an exciting new chapter in the history of the magazine, which will remain a proud champion of good business and entrepreneurialism.”