We’re thrilled that this year two of our titles have been shortlisted for this huge award: Sainsbury’s magazine and Vitality. And we’re among great company, with fellow nominees including Waitrose Food, British Airways High Life and Slimming World, among others.
SevenC3 began working with innovative health and life insurer Vitality in 2016. As well as digital, social, video and campaign content, we craft a vibrant bi-annual magazine, reaching more than 500,000 Vitality members. Since starting work with Vitality, we’ve given the magazine a complete redesign and refresh, heroing Vitality’s exciting ambassadors – including Olympic gold medallist Jessica Ennis-Hill and England cricket captain Joe Root – to capture the real essence of the brand.
Not shy of an award nomination or two, Sainsbury’s magazine is up in the same category. Turning 25 years old next year, Sainsbury’s magazine has an incredibly successful heritage at the forefront of customer magazines. The magazine outsells any other cookery title on the British newsstand – even though it’s only sold in one supermarket chain – and its high-quality editorial and production values mean that the UK’s top foodies clamour to be featured on the magazine’s editorial pages. Contributors range from Great British Bake Off stars to the best of British chefs, including Tom Kerridge and Jason Atherton, and all recipes are triple-tested in the magazine’s state-of-the-art kitchens.
Fingers, toes and everything else crossed.
The PPA 2017 Awards take place on Thursday 29 June at Grosvenor House, London.