Seven started publishing the Metropolitan Police Service’s long-running employee magazine, The Job, four years ago, and has overseen its transition from a fortnightly tabloid newspaper to an award-winning bi-monthly publication.
As the austerity cuts in the public sector continue to bite, The Job has become increasingly important in communicating key messages to the Met’s 55,000 beat police, investigators and support staff.
Part of The Job’s success is to do with its redesign in mid-2010. The Job in 2011 is a fascinating behind-the-scenes insight into the efforts of Met staff, ranging from an in-depth feature on the astounding efforts of the helicopter unit to examinations of new techniques or advances in policing and announcements about staff benefits.
What really makes The Job stand out, however, is the editorial, as Seven has a mandate to generate content that’s relevant to Met staff and does so by embedding its editor at New Scotland Yard – he knows what London’s police really want to know.
Flick through The Job today and you will find a multi-cultural, modern and colourful magazine, reflective of the Met in 2011.
Things to boast about
2010 APA shortlisted for Best Internal Communication
2009 Winner CIB Best Internal Communication
2009 Winner of Best Internal Communication, Communicate Magazine
The number of issues Seven has published of The Job
The first year The Job was published
The number of copies printed of each issue
Minutes to walk from New Scotland Yard to Seven HQ (when the tube’s down)
Nice things people
“The Job is an informative and stylish magazine. Each edition acts as an internal advert to showcase the innovative and challenging work taking place across the organisation and every feature supports one or more of our values. The team at Seven understands our audience and strikes the right balance on content, layout and design.”
Jim O’Donnell, head of internal communication, Metropolitan Police Service
Steve DeVries may be a Boston boy who elongates his vowels, yet he definitely qualifies as an honorary Pom, care of his love of English ale, Brit slang and, of course, his London-born wife and son. He currently resides in the 'burbs and you won’t ever find him ordering street tacos.
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