This website uses cookies to improve functionality. Continue to use the site as normal if you're happy with this or click here to find out more about cookies.
Sainsbury's magazine

Now in its 19th year, Sainsbury’s magazine continues to be the most beautiful, inspirational and best value for money food magazine in the country

More than 264,000* copies of Sainsbury’s magazine are sold through all Sainsbury’s stores throughout the UK every month.

Sainsbury’s magazine’s unique mix of food and lifestyle content offers its readers recipe inspiration and ideas for their homes, families, health and holidays, packed with tips and advice from some of the finest writers and contributors around, including Nigel Slater, Shane Watson and Matthew Fort. Seven uses the best photographers and stylists, develops the best recipes and works with the best cookery writers.

The magazine’s popularity is down to its editorial independence, with all the values of a glossy newsstand monthly title and a reputation of quality and trust. No other customer magazine delivers the brand message quite like Sainsbury's does, achieves great copy and advertising revenues, produces such classy editorial and convinces customers to pay for it. Simple.

Things to boast about

The only magazine to win the covetable PPA Customer Magazine Award three times (last time in 2009).

Best Consumer Publication (Retail), APA International Content Marketing Awards 2011.

Some numbers

Average number of readers per issue – the UK’s most widely read fully paid-for monthly title


Circulation – the 27th most actively purchased title in the UK

Recipes triple tested by the expert food team and featured in 2010

% of readers who think that the contents in Sainsbury’s magazine are ‘very’ or ‘quite’ relevant***

% of readers who think the magazine is ‘excellent’ or ‘like it a lot’*** 

* NRS January-December 2011
** ABC circulation July-December 2011
*** Sainsbury’s Magazine survey Aug 2010

Nice things people
have said about us

“Sainsbury's magazine continues to show our customers how passionate we are about providing great food and helping them with ideas for how to cook it. Most importantly, it communicates what’s special about Sainsbury’s: great value, the best-quality food and a fabulous lifestyle range to go with it.”

Sarah Ellis, Head of Content at Sainsbury’s

Project hero

Helena Lang loves nothing better than rustling up a tasty meal for her family and friends. With many years of experience on top women’s glossy magazines such as Options, Red and Psychologies, Helena crafts each monthly edition to appeal to busy, working women who love to cook.

Find out more

Sainsbury's magazine
Sainsbury's magazine
Sainsbury's magazine
Related case studies