CIMA

The challenge: Express the value of CIMA membership to members worldwide 

Deliver tailored content to CIMA’s global membership using a multi-channel content strategy.
 

The solution: 

  • We produced a monthly pulse of content through print and digital, supported by social media (Financial Management magazine, accompanying website and app) and sent to the CIMA membership – comprising core members (practitioners in business), senior members (business leaders) and students studying the CGMA designation globally.

  • We created award-winning thought-leadership editorial that amplifies the reach of the CIMA brand beyond the membership to key influencers and senior decision-makers in major organisations – reinforcing the value CIMA-qualified management accountants bring to their finance functions and businesses while showing their members their employability.

The results:

  • Better performing content has delivered a stronger proposition for CIMA’s commercial partners
  • 90% of CIMA members and students are satisfied with FM magazine
  • 50% of readers spend 30-60 minutes reading the magazine
  • 78% of members rated the FM magazine app the most useful publication of 2015
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