Sainsbury's

The challenge

A struggling grocery market awash with complex promotions and the likes of Lidl making inroads on a food quality proposition. How to reclaim the “food mojo” of the brand? 

The solution

From featuring Delia Smith in her dressing gown to getting the nation to put peanut butter in their Father’s Day bacon sarnies, here are some highlights from 20 years of work with Sainsbury’s… 
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