UKTV

The challenge: Create a dynamic, always-on social media strategy for UKTV’s W Channel

 
UKTV’s new W channel wanted an innovative and effective always-on social media strategy as part of an integrated distribution and audience development plan.
 

The solution:

  • Through insights, we planned and created regular newsroom content, developed an influencer engagement plan and worked closely with the channel’s marketing teams to make sure our shareable content promoted the programming and met the marketing objectives.

  • We used a small paid-for budget to ensure we can maximise the reach of our content to relevant audiences and capitalise on the content as it gains momentum.

The results:

  • We smashed all our targets for Facebook and Twitter followers

  • In the first quarter alone, we were just shy of the annual target for the CRM database 

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