The award was presented at the International Motor Show (IAA) in Frankfurt, Germany this month.
With the Automotive Brand Contest, the German Design Council honours outstanding product and communication design that focuses on the fundamental importance of brand and brand design in the automotive sector. The focus is on the holistic and consistent presentation of the brand across all media and products.
Richard Gaul, communication consultant and former manager of BMW Group corporate communication, explains the jury’s verdict: “The agency C3 Creative Code and Content determines how we see the world. Many large brands – from insurance companies to car manufacturers, Deutsche Telekom to the German Ministry of Defence – have had their digital presence designed by C3. Starting with corporate publishing and content marketing, the agency now offers the entire range of visual design and numerous honours have been the reward for outstanding creative achievements. A whole host of large global automobile brands are also included in their portfolio.”
Major automotive companies have been part of C3 and SevenC3’s customer portfolio since the founding of the agencies. These not only include manufacturers such as Bentley, Porsche, Mercedes-AMG, the BMW Group, Volkswagen, Škoda, Peugeot, Citröen, MAN and Opel, but also car rental companies and suppliers such as Hertz and Bosch.
Blundstone Osterberger, C3 Chief Digital Officer, says: “After being awarded the best content marketing agency in the world by the American Content Marketing Institute in 2016, we are now very excited to receive the Agency of the Year award for our automotive expertise. The digital transformation, with its infinite possibilities of reaching people, demands an extraordinary creative quality. But this creativity does not only happen within the agency any more – our customers deserve the biggest thanks, next to our fantastic teams.”