When you’re doing business across geographical and business lines, it’s tricky to get a consistent message out there, and it’s even harder when you’re talking tax…
Need your message to go multinational?
As the world’s most globally coordinated tax practice, EY wanted a content solution that would position it as the go-to authority for ‘global’ tax resources, use pinpoint targeting to hit the right job role in the right country, provide quality leads and ensure a consistent tone of voice.
With offices in multiple countries, we were uniquely placed to answer this challenge, setting up collaborative content workshops (fuelled by lots of coffee) that resulted in a measurable audience-first content strategy.
From a solid strategic foundation, we now deliver a suite of thought leadership and infographic content that helps EY deliver its unique tax expertise to prospects across the world in exactly the right roles.