With a global tech-intelligent target audience, there was only one way we could achieve this – by marrying a pinpoint targeting with editorial expertise that exceeds their expectations and pushes their sector knowledge.
Using our own sector experts, industry rock stars and global thought leaders, we create high-quality video interviews, expert articles, future forecast vision pieces and more, then deliver these to exactly the right decision-makers and influencers within the sector.
It’s this combination of strategic and creative intelligence that has raised Fujitsu’s profile with the people who matter.
From a starting point of zero, 8,000 highly targeted unique readers now consume 16,000 pages per month, spending an average of 2.5 minutes per page.
Peer-to-peer recommendation is incredibly strong, with a recent article reaching 340,400 people within 30 minutes through retweets – testament to the quality of thought leadership our audience wants to share.