Creating the go-to destination for more than 600,000 C-suite digital decision-makers

The problem

Information and communications technology is an intensely competitive and ever-changing marketplace. With CIOs, CTOs and other C-level decision-makers being a notoriously hard audience to reach, how could Fujitsu, the $40bn Japanese multinational tech company, gain a competitive advantage by not only joining the conversation but leading it?

The solution

I – Global Intelligence for Digital Leaders.

A thought-leadership platform for the elite of information technology management. Through a website, printed magazine, newsletters and supporting social media strategy, we help Fujitsu continually showcase insight from global thought-leaders, management gurus, and high-profile CxOs through standout video content and expertly written content focused on strategic IT topics, agenda-setting business issues and peer-to-peer debate on core business and technology trends. We combine this with a highly sophisticated, targeted media strategy that allows Fujitsu to reach this elusive, high-value audience with authentic, insightful content in a non-'salesy' way.

The results

For the past seven years, through a globally targeted website alongside a bespoke version in Japanese for Fujitsu's home market, we have created a platform that engages and builds relationships with the C-suite audience through more than 150 videos, 500 articles and 100 photoshoots, infographics and bespoke illustrations, helping us attract an annual audience of 115,000 unique users, viewing 200,000 article pages, with an average dwell time of 2:30.

Why it matters

I – Global Intelligence for Digital Leaders connects Fujitsu teams with customers at the highest level, enhancing sales relationships and building the company’s brand as a thought-leader in ICT trends and their impact on global businesses and society.

Your choice regarding cookies on this site

Our website uses cookies for analytical purposes and to give you the best possible experience.

Click on Accept to agree or Preferences to view and choose your cookie settings.

This site uses cookies to store information on your computer.

Some cookies are necessary in order to deliver the best user experience while others provide analytics or allow retargeting in order to display advertisements that are relevant to you.

For a full list of our cookies and how we use them, please visit our Cookie Policy


Essential Cookies

These cookies enable the website to function to the best of its ability and provide the best user experience for you. They can still be disabled via your browser settings.


Analytical Cookies

We use analytical cookies such as those used by Google Analytics to give us information about the way our users interact with seven.co.uk - this helps us to make improvements to the site to enhance your experience.

For a full list of analytical cookies and how we use them, visit our Cookie Policy


Social Media Cookies

We use cookies that track visits from social media platforms such as Facebook and LinkedIn - these cookies allow us to re-target users with relevant advertisements from seven.co.uk.

For a full list of social media cookies and how we use them, visit our Cookie Policy