Creating a gold standard fitness product fit for an Olympic champion.

The problem.

Having recently become a mother herself, British Olympian Jessica Ennis-Hill had identified a lack of expert fitness advice available to women at the various stages of their pregnancy. Through her years of experience with health and training, she saw a gap in the market to develop a unique programme that could change the lives of millions of women. But how could this three-time World Champion take this programme to market? 

The solution.

Jennis: World-class training plan made easy

Alongside Jessica and her team, we created and developed the Jennis brand from scratch.

We created a highly strategic content plan, centred around a downloadable app, and helped craft programmes for pre, during and post-natal women in addition to general day-to-day training plans which would appeal to all.

As well as designing and building the app itself – including filming over 1,500 workout videos – we launched the Jennis brand. This involved creating a series of activations including a content-rich website, which was built in-house, a social and CRM strategy and an editorial content plan designed to acquire and retain an active member base.

The results

Three months after launch

  • The most trusted fitness programme for pregnant women in the UK.
  • 56,000+ unique users of the website
  • 25,000+ app downloads
  • 2,600+ paid app subscribers
  • 30,000+ social followers

Why it matters.

Improving women's lives through a world-class content strategy for a world-class athlete.

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