In a world in which brand trust is at an all-time low, brands need to work harder than ever to build genuinely long-term relationships, with the holy grail for consumers to invite you in…
How to get invited into people’s lives
We’ve cracked it for WeightWatchers by using our insight-driven approach to give the WeightWatchers (now WW) community the content they want in the places they live – at meetings, on TV, in magazines, social and everything in between.
We provide all the important things in a relationship – advice, support, ideas, inspiration and emotion – all delivered in the right format, at a time that’s right for them.
We use editorial empathy to reflect the powerful real-life stories of WW members, then use those stories to galvanise the community and fuel conversations.
And our editorial heritage means we know how to talk like WW members, acting like them and interacting in a way that is only ever useful, funny or smart – across every single channel, in every single interaction.
Our Spring campaign led to 3,500 extra sign ups, double digit increase in ‘brand for me’ metrics and pick-up in five National titles, including Daily Mail.
We also know how to deliver real results in terms of production efficiency. Take our Yes Moments campaign. One shoot. One day. And the creation of 95 different assets distributed across web, social, print and OOH.